120 Days of Retail: Day 45 - BOPIS in the news

Hey there local retailers. Today, I want to talk about BOPIS - or as it's otherwise referred to, "Buy Online, Pick Up In-Store." You may have heard of it before, but let me tell you, it's not just a passing trend - it's the key to surviving the so-called "retail apocalypse." Rather, it will make the apocalypse an even greater myth.

According to a recent survey, 90% of shoppers have used BOPIS at least once, and 87% plan to use it again in the future. That's a pretty compelling case for BOPIS being the new norm for customers. But what about for retailers?

Well, one study found that retailers who implemented BOPIS saw a 47% increase in average order value compared to online orders alone. And get this - BOPIS customers tend to make additional in-store purchases when they come to pick up their orders, up to 25% more in some cases.

So, why is BOPIS such a game-changer? As the retail industry faces an apocalypse of sorts, local retailers need to find ways to compete with the likes of big-box stores and e-commerce giants like Amazon. By offering the convenience of online shopping with the added benefits of in-store pick-up, local retailers can attract more customers and drive more sales. Retailers need to adapt to survive in this new landscape.

Research from Monash University in Australia points out that retailers need to focus on creating a great customer experience to survive. BOPIS is one way to do just that - it's a convenient and cost-effective way to give customers what they want. But it's not just about BOPIS - retailers also need to embrace technology, provide personalized service, and focus on creating a welcoming and unique in-store experience.

In short, retailers need to give customers a reason to shop with them, and BOPIS is a great way to do just that. By offering a seamless online-to-offline shopping experience, retailers can increase sales, reduce costs, and give customers the convenience they crave. So, what are you waiting for? Start implementing BOPIS today and see the results for yourself.

ListIt is the Buy Online Pickup In-Store solution for local retailers. It’s free and takes only seconds to upload your first product. We’re launching April 2023. Have questions? Reach out to me directly at james@listit.one and be sure to check out our website for updates and the beta product sign-up. Coming this April, 2023!