120 Days of Retail: Day 72 - Retail Sales Are Growing

Retail sales rose 0.4% in April, less than expected as consumers struggle with inflation. However, this was the first positive reading since January and followed a 0.7% decline in March.

The increase in retail sales was driven by a number of factors, including:

• A 2.4% increase in miscellaneous store sales, which includes stores such as gift shops and party stores.
• A 1.2% increase in online sales.
• A 0.9% increase in health and personal care sales.

BOPIS, or buy online, pick up in store, is a popular retail trend that allows customers to order items online and pick them up at a store location. This is a great way for small businesses to increase sales and improve customer satisfaction.

There are a number of benefits to offering BOPIS, including:

• It can help to reduce the number of abandoned carts.
• It can make it easier for customers to find the products they are looking for.
• It can improve customer satisfaction by reducing the amount of time they spend waiting in line.

How to Leverage BOPIS for Your Small Business

If you are a small business owner, there are a few things you can do to leverage BOPIS to increase sales:

• Make sure your website is easy to use and that customers can easily find the products they are looking for.
• Offer free or low-cost shipping for BOPIS orders.
• Promote BOPIS on your website, social media, and in-store signage.
• Work with your local delivery partners to ensure that BOPIS orders are delivered on time and in good condition.

By following these tips, you can leverage BOPIS to increase sales and improve customer satisfaction for your small business.

Retail sales are growing, and small businesses can leverage BOPIS to increase sales and improve customer satisfaction. By offering BOPIS, small businesses can make it easier for customers to find the products they are looking for, reduce the amount of time they spend waiting in line, and improve customer satisfaction.