120 Days of Retail: Day 83 - Nike Leverages Website and BOPIS to Increase Sales
How you can be like Nike and use buy online pickup in-store to increase sales
May 27, 2023
Nike's Innovation House flagship store in New York City
Nike is one of the most successful athletic apparel companies in the world. In recent years, the company has been focused on leveraging its website and BOPIS (buy online, pick up in store) program to increase sales.
Nike's website is a key part of its sales strategy. The website offers a wide variety of products, including shoes, apparel, and equipment. Customers can also find information about Nike's latest products and promotions. In addition, the website offers a variety of ways to shop, including online ordering, in-store pickup, and shipping.
Nike's BOPIS program is another key part of its sales strategy. BOPIS allows customers to order products online and pick them up in store. This program is popular with customers who want to avoid shipping costs and who want to get their products quickly.
Nike's website and BOPIS program have been successful in increasing sales. In the most recent quarter, Nike's online sales grew by 20%. The company's BOPIS program also saw strong growth, with orders increasing by 30%.
Nike is continuing to invest in its website and BOPIS program. The company is expanding its product selection, improving its website's user experience, and adding new features to its BOPIS program. Nike is confident that its website and BOPIS program will continue to be key drivers of sales growth in the years to come.
In addition to the website and BOPIS program, Nike is also leveraging its social media presence to increase sales. The company has a large following on social media, and it uses these platforms to promote its products and to connect with customers. Nike also uses social media to run contests and promotions, which helps to drive traffic to its website and to increase sales.
Nike's success in leveraging its website, BOPIS program, and social media is a testament to the company's commitment to innovation. Nike is always looking for new ways to reach customers and to sell its products. As a result, the company is well-positioned to continue to grow in the years to come.